True or False? The most effective way to initiate a buyer persona interview request is through a phone call.

If a contact downloads your newsletter titled, “The Best Ways to Create Subject Lines for Email,” what would be the best next step to continue the conversation with this contact?

Send an email to schedule a demo call with your sales rep. Send a follow-up piece of content that builds off that subject. Send 2-3 pieces of content that encompass how to build a complete email strategy. Don’t send anything yet, wait for them to reach back out. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

True or false: Statistical significance is an optional part of A/B testing.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Fill in the blank: Most tools require you have a confidence threshold of ————, in order to declare a winner in an A/B test.

78% 85% 90% 95% Download HubSpot Inbound Marketing Certification Exam Answers (PDF)