Cobbling together software parts that do not all use the same database increases the risk of what?

Why should you create a negative persona?

To prioritize your marketing and sales efforts to the right people To know where to spend your ad budget To better curate a buyer persona story All of the above. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Using software to check my writing for tone, level of formality, and fluency is an example of what?

Clean data Dirty data Marketing automation AI Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Fill in the blank: In order to determine when you should deliver certain content to your audience, you need to understand _____.

Your martech stack The buyer’s journey How social media platforms work How to publish blog content Download HubSpot Inbound Marketing Certification Exam Answers (PDF)