Fill in the blank. Explicit segmentation is synonymous with ______.

What is a buyer persona?

Your customers A fictional representation of your ideal customer A summary of your last 10 customers People who aren’t a good fit for your business Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Blogging, SEO, and social publishing are key pieces to any marketer’s strategy. Which phase of your flywheel can benefit from the implementation of these three strategies?

Delight Engage Attract Consideration Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Selecting a web analytics tool would be a part of which step of implementing behavioral marketing and customer segmentation?

Define the interactions you want to track. Implement tracking. Analyze and report how people are behaving on your website. Use this information to segment your contacts. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)