Fill in the blank: In order to determine when you should deliver certain content to your audience, you need to understand _____.

Noticing spikes or dips in specific behaviors and quantifying them is an example of which step of implementing behavioral marketing and customer segmentation?

Define the interactions you want to track. Implement tracking. Analyze and report how people are behaving on your website.​ Use your segmentation to nurture. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

When implementing marketing automation and AI into your internal processes, journey mapping can be helpful to which aspect?

Customer segmentation Scalability Data hygiene Cadence and content Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Fill in the blank; In the concept, “fire bullets, then cannonballs,” bullets represent ————, while cannonball represent ————.

unproven ideas; proven hits. proven hits; unproven ideas. small, proven ideas; huge, well-resourced hits. huge, well-resourced ideas; small, proven ideas. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)