- move down your funnel
- visit your site from social media
- spend 30 minutes or more on your website
- read your well-crafted automated email
Your boss wants you to blog primarily about your company news, its services, and various corporate events. What is your response?
“That’s a good idea. Blogging not only helps attract new visitors but convert leads as well. We can generate more qualified leads by including event calls-to-action at the end of the posts.” “That’s not a good idea. The more focus our blog can have the better. We need to decide between company news, service, and […]
Dog-owner Dia struggles to handle their dog while walking because it whines and barks whenever another dog approaches. Dia wants their dog to stop this behavior, but isn’t sure why their dog is behaving this way. Dia watches a few YouTube videos and learns their dog is suffering from anxiety. Dia gives the dog anti-anxiety […]
Your customers. Prospects actively going through the sales cycle. People who never considered your solution. People who considered your solution, but chose a competitor. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)