Fill in the blank: a conversion path is the method by which you encourage someone to __________.

True Or False? Social Media Is A Key Driver For Word-Of-Mouth Marketing.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

If A Contact Downloads A Piece Of Your Content, Such As A Newsletter Titled, “The Best Ways To Create Subject Lines For Email,” What Would Be The Best Reaction You Could Take To Continue The Conversation With This Contact?

Send an email to schedule a demo call with your sales rep. Send a follow-up piece of content that builds off that subject. Send 2-3 pieces of content that encompass how to build a complete email strategy. Don’t send anything yet, wait for them to reach back out Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Situational Example: You’re Trying To Calculate The Conversion Rate On One Of Your Forms. 600 People Visited Your Landing Page, But Only 50 Visitors Submitted The Form. What Is The Conversion Rate Of Your Form?

3% 6% 3% 50% Download HubSpot Inbound Marketing Certification Exam Answers (PDF)