HubSpot Inbound Marketing Certification

Fill in the blank: a conversion path is the method by which you encourage someone to __________.

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  • move down your funnel
  • visit your site from social media
  • spend 30 minutes or more on your website
  • read your well-crafted automated email

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HubSpot Inbound Marketing Certification

Why should you create a negative persona?

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To prioritize your marketing and sales efforts to the right people To know where to spend your ad budget To better curate a buyer persona story All of the above. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
HubSpot Inbound Marketing Certification

All Of The Following Are Examples Of A SMART Goal EXCEPT:

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Increase year over year traffic by 30%. Significantly reduce the amount of time the team spends on creating content. Add five new content formats to the website by end of year. All of the above are SMART goals. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
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What question can help define your awareness stage?

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How do buyers perceive the pros and cons of each solution? What symptoms are your buyers experiencing? What criteria do buyers use to evaluate the available offers? Who needs to be involved in the purchasing decision? Download HubSpot Inbound Marketing Certification Exam Answers (PDF)