HubSpot Inbound Marketing Certification

What does the acronym SMART stand for in SMART goals?

Knowledge GlassComments Off on What does the acronym SMART stand for in SMART goals?
  • Specific, Marketable, Attractive, Responsible, Testable
  • Specific, Marketable, Attainable, Relevant, Testable
  • Specific, Measurable, Attainable, Relevant, Timely
  • Specific, Measurable, Attractive, Relevant, Timely

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HubSpot Inbound Marketing Certification

What’s the difference between single source attribution and multi-touch attribution models?

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There is no difference between single source attribution and multi-touch attribution models. Single source attribution models assign each contributing channel a slice of credit for the final conversion, while multi-touch attribution models only give credit to the channel most responsible for the final conversion. Single source attribution models assign credit to one touch point along […]
HubSpot Inbound Marketing Certification

Roughly how long should your buyer persona interviews take?

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10 minutes 1 hour 20 minutes 20 minutes a week for a month Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
HubSpot Inbound Marketing Certification

True or false: Statistical significance is an optional part of A/B testing.

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True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)