- They can mitigate friction regarding availability.
- They are the primary tool for streamlining cadence and content.
- They are used for journey mapping.
- They can create buyer personas.
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Selecting a web analytics tool would be a part of which step of implementing behavioral marketing and customer segmentation?
Define the interactions you want to track. Implement tracking. Analyze and report how people are behaving on your website. Use this information to segment your contacts. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
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True or False? This is an example of a person in the decision stage of their buyer’s journey. // Dog-owner Dia is struggling to walk their dog in their neighborhood. Their dog struggles with obedience and anxiety when approaching new dogs. They’re looking for a local dog trainer that provides obedience training and can socialize their dog to overcome its anxiety. Dia uses Yelp to compare local dog trainers.
True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)