HubSpot Inbound Marketing Certification

Customer segmentation is:

Knowledge GlassComments Off on Customer segmentation is:
  • The active research process someone goes through leading up to a purchase.
  • The process by which an anonymous visitor becomes a known lead.
  • Unnecessary for inbound marketing.
  • The process of separating your contacts into smaller groups of similar profiles.

Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

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HubSpot Inbound Marketing Certification

Passing on a group of customers directly to the sales team is an example of an action you can take in which step of implementing behavioral marketing and customer segmentation?

Knowledge Glass

Implement tracking. Analyze and report how people are behaving on your website.​ Use this information to segment your contacts. Use your segmentation to nurture. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
HubSpot Inbound Marketing Certification

You work for a travel agency and need to write your next blog post. What topic should you write about to attract families that have never heard of you and are looking to take a vacation?

Knowledge Glass

The latest trip that your agency organized for a family The affordable pricing of your family-friendly vacation packages Why your agency provides the best experience for families The best family-friendly vacation destinations Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
HubSpot Inbound Marketing Certification

How do you develop an effective content distribution strategy?

Knowledge Glass

Set a content distribution goal, identify your audience’s preferred channels, and run tests for new marketing channels. Select one distribution channel, identify your audience’s preferred channels, and stay up to date with emerging channels. Set a content distribution goal, identify your audience’s preferred channels, and outline your distribution plan. Select one distribution channel, run tests […]