Determine your DRIs. Identify a purpose. Confirm it aligns with sales. Craft a SMART goal. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
A statistical model that helps you define the credit assigned to each interaction a visitor takes along their buyer’s journey at your organization. A type of marketing experiment where you split your audience to test a number of variations of a campaign to determine which performs better. A measure of the likelihood that the difference […]
Your martech stack The buyer’s journey How social media platforms work How to publish blog content Download HubSpot Inbound Marketing Certification Exam Answers (PDF)