A statistical model that helps you define the credit assigned to each interaction a visitor takes along their buyer’s journey at your organization. A type of marketing experiment where you split your audience to test a number of variations of a campaign to determine which performs better. A measure of the likelihood that the difference […]
Identify your primary goal against any secondary goals. Assign a DRI for each of your goals. Identify your primary goal and ignore all other goals. Revise your goal because you can’t have multiple initiatives. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)