HubSpot Inbound Marketing Certification

Fill in the blank. Behavioral marketing is the method by which companies target audiences based on their behavior, interests, intentions, geolocation, and other metrics using _________, cookies, search history, and other insights.

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  • Advertising
  • Web Analytics
  • Funnel reports
  • TikTok

Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

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True or False? When conducting buyer persona interviews, make sure to include your colleagues who were involved in the sales process.

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True or false? Segmentation is a process that helps you understand your leads and customers better, and behavioral marketing is how you categorize them based on the understanding you gain.

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