True Or False? A Resource Pillar Page Should Only Be Made Up Of Internal Website Links.

How does the full path attribution model calculate credit?

Equal credit is assigned to all interactions that occurred before the conversion. 22.5% of credit to the first interaction, the interaction that created the contact, the interaction that created the deal, and to the interaction that closed the deal. The final 10% is assigned to the remaining interactions evenly. More credit is given to interactions […]

What tools should you consider to help streamline your content creation process? Select all that apply.

A CMS A content planning tool A CRM An analytics tool Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

When implementing marketing automation and AI into your internal processes, journey mapping can be helpful to which aspect?

Customer segmentation Scalability Data hygiene Cadence and content Download HubSpot Inbound Marketing Certification Exam Answers (PDF)