HubSpot Inbound Marketing Certification

True or false? Segmentation is a process that helps you understand your leads and customers better, and behavioral marketing is how you categorize them based on the understanding you gain.

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HubSpot Inbound Marketing Certification

What is A/B testing?

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A statistical model that helps you define the credit assigned to each interaction a visitor takes along their buyer’s journey at your organization. A type of marketing experiment where you split your audience to test a number of variations of a campaign to determine which performs better. A measure of the likelihood that the difference […]
HubSpot Inbound Marketing Certification

When creating a blog title, why do the number of characters in the title matter?

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It doesn’t matter as long as the title is descriptive. It matters because you should only be including one primary keyword within your title. It matters if the blog post will be shared on Twitter since this social media channel only allows 140 characters. It matters because search engines show a limited amount of characters, […]
HubSpot Inbound Marketing Certification

Blogging, SEO, and social publishing are key pieces to any marketer’s strategy. Which phase of your flywheel can benefit from the implementation of these three strategies?

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Delight Engage Attract Consideration Download HubSpot Inbound Marketing Certification Exam Answers (PDF)