True or false: The “independent variable” in an A/B test is the control or the variation that remains unchanged.

True or false: If neither variation in an A/B is statistically better, you pick the variation you like best and proceed to make the change.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Your boss asks you to identify your target audience’s preferred channels by collecting feedback. What are the different ways you can collect accurate feedback? Select all that apply.

Run social media polls. Interview your marketing team. Run focus groups with customers. Publish online surveys. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

What role can a CRM play in effective martech stack?

A CRM can help you measure, monitor and evaluate your online visibility and contain tools to help you build links, conduct keyword research and competitive analysis, audit your site and more. A CRM can help you create and curate awesome social content and schedule your posts as well as manage your social media tasks and […]