True or false: The “independent variable” in an A/B test is the control or the variation that remains unchanged.

True Or False? A Customer’s Buying Journey Is Ever-Evolving. You Should Make Updates As You Learn More About Your Buyer Persona.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

You work for a travel agency and need to write your next blog post. What topic should you write about to attract families that have never heard of you and are looking to take a vacation?

The latest trip that your agency organized for a family The affordable pricing of your family-friendly vacation packages Why your agency provides the best experience for families The best family-friendly vacation destinations Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Addressing data privacy is a portion of which part of your internal processes?

Tech stack organization Cadence and content Data hygiene Journey mapping Download HubSpot Inbound Marketing Certification Exam Answers (PDF)