True or false: Statistical significance is an optional part of A/B testing.

What is a marketing experiment?

A marketing experiment is a form of market research in which your goal is to discover new strategies for future campaigns or validate existing ones. A set of statistical rules that helps you define the credit assigned to each interaction a visitor takes along their buyer’s journey at your organization. A measure of the likelihood […]

What is the drawback to using the last touch attribution model?

This model would show low-value touches (like email clicks) equal to high-value conversion activities (like demo requests). This model makes it difficult to justify your team’s impact on your company’s bottom line. This model lacks the ability to recognize actions that occurred outside a certain window of time. This model ignores potentially influential interactions that […]

What is a buyer persona?

Your customers A fictional representation of your ideal customer A summary of your last 10 customers People who aren’t a good fit for your business Download HubSpot Inbound Marketing Certification Exam Answers (PDF)