True or false? People are protective of their privacy and do not want their experiences to be highly personalized.

Your boss wants you to blog primarily about your company news, its services, and various corporate events. What is your response?

“That’s a good idea. Blogging not only helps attract new visitors but convert leads as well. We can generate more qualified leads by including event calls-to-action at the end of the posts.” “That’s not a good idea. The more focus our blog can have the better. We need to decide between company news, service, and […]

Which Of The Following Is NOT A Category You Should Organize Your Content Audit By?

Buyer’s journey stage Content length Marketing funnel stage Content title Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Noticing spikes or dips in specific behaviors and quantifying them is an example of which step of implementing behavioral marketing and customer segmentation?

Define the interactions you want to track. Implement tracking. Analyze and report how people are behaving on your website.​ Use your segmentation to nurture. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)