True or false: If neither variation in an A/B is statistically better, you pick the variation you like best and proceed to make the change.

How many buyer persona interviews should you aim to complete?

1-2 8-10 30-40 There is no number of buyer personas interviews to aim to complete Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

When is an appropriate time to conduct a buyer persona interview?

When the prospect is evaluating your solution A year after the customer purchased your solution After the customer went through onboarding After the customer completed the sales cycle, but before they go through onboarding Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Fill in the blank; In the concept, “fire bullets, then cannonballs,” bullets represent ————, while cannonball represent ————.

unproven ideas; proven hits. proven hits; unproven ideas. small, proven ideas; huge, well-resourced hits. huge, well-resourced ideas; small, proven ideas. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)