True or false? Behavioral marketing and customer segmentation can help you rectify your mistakes and rebuild trust effectively.

Why should you create a negative persona?

To prioritize your marketing and sales efforts to the right people To know where to spend your ad budget To better curate a buyer persona story All of the above. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Try to uncover all of the following during a buyer persona interview EXCEPT:

Their onboarding experience Hobbies Shopping preferences Blogs they read Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

True or False? This is an example of a person in the decision stage of their buyer’s journey. // Dog-owner Dia is struggling to walk their dog in their neighborhood. Their dog struggles with obedience and anxiety when approaching new dogs. They’re looking for a local dog trainer that provides obedience training and can socialize their dog to overcome its anxiety. Dia uses Yelp to compare local dog trainers.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)