True or false? Behavioral marketing and customer segmentation can help you rectify your mistakes and rebuild trust effectively.

How does the full path attribution model calculate credit?

Equal credit is assigned to all interactions that occurred before the conversion. 22.5% of credit to the first interaction, the interaction that created the contact, the interaction that created the deal, and to the interaction that closed the deal. The final 10% is assigned to the remaining interactions evenly. More credit is given to interactions […]

True or False? When conducting buyer persona interviews, make sure to include your colleagues who were involved in the sales process.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

True or false: If neither variation in an A/B is statistically better, you pick the variation you like best and proceed to make the change.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)