- Audience segmentation can help you automate the most mundane marketing task so you can free up time for your and your team to focus on creative.
- Audience segmentation can help you A/B test and experiment with the type of experience you are providing to continue to optimize your marketing efforts.
- Audience segmentation can help you monitor your competitors social media efforts so you can see what resonates with your potential leads and customers.
- Audience segmentation can help you deliver personalized, unique experiences in your marketing outreach.
You’re on a social media team for a outdoors brand called Appalachia. They’ve decided to revitalize their Pinterest account and see if they can engage customers there. What ways might you bring inbound marketing into the content creation process for this channel? Select all that apply.
Instead of posting repetitive photos of your traditional (but oh-so-comfy) hiking boots, feature ways customers can use your products. Feature stunning photos of sunrise hikes and crackling campfires. Post the same content you post on your Instagram or Facebook accounts. Because that content already resonates with customers on those channels, it will most likely resonate […]
Equal credit is assigned to all interactions that occurred before the conversion. 22.5% of credit to the first interaction, the interaction that created the contact, the interaction that created the deal, and to the interaction that closed the deal. The final 10% is assigned to the remaining interactions evenly. More credit is given to interactions […]
Behavioral marketing Strategy Correlation Causation Download HubSpot Inbound Marketing Certification Exam Answers (PDF)