HubSpot Inbound Marketing Certification

What question can help define your awareness stage?

Knowledge GlassComments Off on What question can help define your awareness stage?
  • How do buyers perceive the pros and cons of each solution?
  • What symptoms are your buyers experiencing?
  • What criteria do buyers use to evaluate the available offers?
  • Who needs to be involved in the purchasing decision?

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HubSpot Inbound Marketing Certification

What types of questions can marketing attribution answer? Select all that apply.

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What was the marketing team’s contribution to generated revenue this year? What assets drove the most leads last quarter? Which type of customers have the highest propensity to return and buy from us again? Why did our search campaigns outperform our social campaigns last month? Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
HubSpot Inbound Marketing Certification

Customer segmentation is:

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The active research process someone goes through leading up to a purchase. The process by which an anonymous visitor becomes a known lead. Unnecessary for inbound marketing. The process of separating your contacts into smaller groups of similar profiles. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
HubSpot Inbound Marketing Certification

Leveraging the data that’s already accessible to you is a part of which step of implementing behavioral marketing and customer segmentation?

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Define the interactions you want to track. Implement tracking. Analyze and report how people are behaving on your website. Use this information to segment your contacts. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)