What are some ways you can deliver personalized experiences to your visitors? Select all that apply.

From an inbound perspective, why is it important to know your audience and who you’re trying to reach online?

Understanding your ideal customers and key demographic information (such as income) can help you set realistic goals in terms of how much money you can make off of each customer. Understanding the type of content that your ideal customers want to engage will help you create content that delights them across all of your marketing […]

Your boss asks you to identify your target audience’s preferred channels by collecting feedback. What are the different ways you can collect accurate feedback? Select all that apply.

Run social media polls. Interview your marketing team. Run focus groups with customers. Publish online surveys. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

True or false? It’s appropriate to offer monetary incentives for buyer persona interviews.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)