How many buyer persona interviews should you aim to complete?

Passing on a group of customers directly to the sales team is an example of an action you can take in which step of implementing behavioral marketing and customer segmentation?

Implement tracking. Analyze and report how people are behaving on your website.​ Use this information to segment your contacts. Use your segmentation to nurture. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Fill in the blank; In the concept, “fire bullets, then cannonballs,” bullets represent ————, while cannonball represent ————.

unproven ideas; proven hits. proven hits; unproven ideas. small, proven ideas; huge, well-resourced hits. huge, well-resourced ideas; small, proven ideas. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

You should conduct buyer persona interviews with all of the following people EXCEPT:

Your customers. Prospects actively going through the sales cycle. People who never considered your solution. People who considered your solution, but chose a competitor. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)