Google Ads Search Certification Answers

What’s the variable that determines whether or not a Search ad shows in the results for a query, and what position it appears in?

Sara TaylorComments Off on What’s the variable that determines whether or not a Search ad shows in the results for a query, and what position it appears in?
  • Ad Rank determines this. It’s based on a variety of factors to show useful ads.
  • Ad quality determines this. It’s based on ad and website relevance.
  • Bids determines this. It’s based on how much marketers will pay for a click.
  • Asset impact determines this. It’s based on sitelinks and image assets.

The correct answer is:

  • Ad Rank determines this. It’s based on a variety of factors to show useful ads.

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Google Ads Search Certification Answers

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Google Ads Search Certification Answers

As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths?

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