Google Ads Measurement Answers

What’s the definition of a tag, as it pertains to digital advertising?

Sara TaylorComments Off on What’s the definition of a tag, as it pertains to digital advertising?
  • A tag is a large snippet of code that’s placed on the conversion page of a website.
  • A tag is a small snippet of code that’s placed on the conversion page of a website.
  • A tag is a large snippet of code that’s placed on the home page of a website.
  • A tag is a small snippet of code that’s placed on every page of a website.

The correct answer is:

  • A tag is a small snippet of code that’s placed on the conversion page of a website.

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How might Tag Assistant help you complete the implementation of conversion tracking tags into a website?

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By automatically creating tag code snippets By troubleshooting unverified conversion actions By telling you which Google Analytics reports are incorrect By creating the Google Click Identifier tag (GCLID) The correct answer is: By troubleshooting unverified conversion actions
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Target ROAS bidding can correctly be described in which of the following ways?

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Target ROAS analyzes and intelligently predicts the value of a potential conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids for these searches to maximize return. Target ROAS determines that if a user’s search is likely to generate a conversion with high value, target ROAS […]
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If a conversion tracking tag gets added to a landing page of a website and then produces duplicate conversions, what action should be taken to remove those duplicate conversions from the conversion count?

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Modify the event tag to capture a unique order ID. Toggle off the possible duplicates option at the top of the Disable the view-through conversion data Sort the data by time and remove duplicate times found on entries. The correct answer is: Modify the event tag to capture a unique order ID.