Google Ads Measurement Answers

What’s the definition of a tag, as it pertains to digital advertising?

Sara TaylorComments Off on What’s the definition of a tag, as it pertains to digital advertising?
  • A tag is a large snippet of code that’s placed on the conversion page of a website.
  • A tag is a small snippet of code that’s placed on the conversion page of a website.
  • A tag is a large snippet of code that’s placed on the home page of a website.
  • A tag is a small snippet of code that’s placed on every page of a website.

The correct answer is:

  • A tag is a small snippet of code that’s placed on the conversion page of a website.

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Google Ads Measurement Answers

Which of the following is the first step in setting up conversion tracking?

Sara Taylor

Modify the tag for your website or app after requesting it from your web administrator. Add a conversion tracking tag to your website or app after modifying it in Google Ads. Request a snippet of code from your web administrator and add it to your website for everyone you want to track. Set up a […]
Google Ads Measurement Answers

A marketing manager is closely monitoring their data to see how effectively their ads are driving online sales and generating leads through sign-ups. When the marketing manager compares Google Ads data with their offline data, they see a difference in the number of sign-ups in Google Ads vs. their offline data source. Assuming everything is working as intended and the issue lies with when a conversion was counted, what’s likely causing this data discrepancy?

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Google Ads reports conversions against the date/time of the click that led to the conversion. Depending on the other data source, it might use the date/time of the conversion itself. Google Ads reports conversions against a unique ID of the event that led to the click. Depending on the other data source, it might use […]
Google Ads Measurement Answers

How might Tag Assistant help you complete the implementation of conversion tracking tags into a website?

Sara Taylor

By automatically creating tag code snippets By troubleshooting unverified conversion actions By telling you which Google Analytics reports are incorrect By creating the Google Click Identifier tag (GCLID) The correct answer is: By troubleshooting unverified conversion actions