What platform uses event-based data instead of session-based data?

Enhanced conversions for leads can be described in which way?

It requires Google Click Identifier (GCLID) storage. It uses uses third-party data. It uses hashed, first-party data. It requires customer relationship management (CRM) system modification. The correct answer is: It uses hashed, first-party data.

What should you do to set up the value of an online conversion action?

You should always set the value as $1, regardless of the value of the lead. You should assign the value as $20, if the average value of a lead is $20. You should always set the value as $0, regardless of the value of the lead. You should assign the value as $200, if the […]

A marketing manager wants to know what factors influence conversion volume, apart from conversion delay. Choose three. What three additional factors would you cite? Choose three.

Changes to ads Changes to default browser Changes in competition or seasonality Changes to attribution model Changes to discrepancy model The correct answer is: Changes to ads Changes in competition or seasonality Changes to attribution model