What platform uses event-based data instead of session-based data?

If you want to know the duration between a user’s first exposure and their subsequent conversion, what report do you need?

You need the navigation report. You need the seasonality report. You need the time lag report. You need the change history report. The correct answer is: You need the time lag report.

A marketing manager wants to know the process by which view-through conversions are counted. How would you say that ’s done?

You’d say that view-through conversions are counted as conversions that are recorded when users view but don’t interact with an ad, then later convert. You’d say that view-through conversions are counted as conversions that are recorded when new users view and interact with an ad, then later convert. You’d say that view-through conversions are counted […]

What report can help show the duration between a user’s first exposure and their subsequent conversion?

The navigation report The seasonality report The time lag report The change history report The correct answer is: The time lag report