What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion?

To evaluate their campaigns, what should marketers do?

They should use lifetime value analysis to examine the impact to brand lift metrics. They should focus on the worst-performing ads and reduce the frequency of that ad, then reevaluate. They should check whether the result of a specific objective exceeded or fell short of its goal. They should check whether all the budget was […]

What are three factors that influence conversion volume, along with conversion delay? Choose three.

Changes to attribution model Changes to discrepancy model Changes in competition or seasonality Changes to default browser Changes to ads The correct answer is: Changes to attribution model Changes in competition or seasonality Changes to ads

If you’re a digital marketing consultant, how would you describe the Google tag to your new advertiser?

You’d describe it as a tag snippet for Google Shopping that’s needed for tracking. You’d describe it as a JavaScript framework, also known as gtag.js. You’d describe it as what will replace Tag Manager, which has less accurate data. You’d describe it as being used to deploy and modify both Google and third-party tags. The […]