What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion?

To determine how well your Google Ads account is set to perform, what estimate would you use?

You’d use quality score. You’d use attribution score. You’d use optimization score. You’d use recommendation score. The correct answer is: You’d use optimization score.

You own a restaurant called Ristorante Abigaille in Florence, Italy. A customer finds your site by clicking on your ads after performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer makes a reservation after clicking on your ad that appeared with “3 star restaurant abigaille florence.” Using the data-driven attribution model, what keyword would receive credit for the conversion?

The conversion would be attributed to each keyword equally, therefore each keyword would share equal credit (i.e., 25% each) for the conversion. The last keyword would be attributed with the conversion, therefore the last keyword would receive 100% of the credit for the The conversion would be attributed to each keyword proportionally, therefore each keyword […]

You want to set up conversion tracking. What’s the first step you should take?

You should add a conversion tracking tag to your website or app after modifying it in Google Ads. You should request a snippet of code from your web administrator and add it to your website for everyone you want to track. You should modify the tag for your website or app after requesting it from […]