What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion?

What platform uses event-based data instead of session-based data?

Google Ads Conversion Tracking Universal Analytics Google Analytics Classic Google Analytics 4 The correct answer is: Google Analytics 4

If an ad campaign is optimized by Google’s AI, what’s happening?

The campaign is using data-driven attribution to automate tasks. The process has all the necessary data. The campaign is using basic tasks, then software, to automate those tasks, and the process has all the necessary data. The campaign is using rules-based attribution and software to achieve desired AI-friendly outcomes to influence the process and avoid […]

If you’re a marketer describing the criteria for store visits conversion tracking, what would you say?

You’d say that store visits conversion tracking is available in all countries and regions as long as it’s not a sensitive business type or account. You’d say that store visits conversion tracking is available for all business types, but only in certain countries. You’d say that store visits conversion tracking has no mininum impression or […]