What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion?

What report can determine how changes to the attribution model might impact conversion reporting when analyzing the conversion data of a Search Ads campaign in Google Ads?

The click analysis report The campaigns report The attribution report The conversions report The correct answer is: The attribution report

To describe Google Tag Manager, what two capabilities would you choose? Choose two.

You’d say it can only be used to deploy and modify third-party tags. You’d say it has collaboration and versioning capabilities. You’d say it’s a JavaScript framework that’s used to add Google tags directly to web pages. You’d say it allows you to quickly and easily update tags on your website or mobile app from […]

In what way does experimentation help achieve a best-in-class measurement approach?

By assisting in the collection of multiple data points By providing a way to validate and test insights By driving a macro budget strategy By helping assign credit across touchpoints The correct answer is: By providing a way to validate and test insights