What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion?

Maximize Conversion can be described in which of the following ways?

Maximize Conversions aims to achieve an average return on ad spend (ROAS) equal to a desired target. Maximize Conversions is the safest bidding strategy for all business types to optimize their bidding. Maximize Conversions uses machine learning to capture as many conversions as possible within a daily budget. Maximize Conversions automatically limits conversions that don’t […]

A business owner wants to use Google Ads to advertise their website. They’re considering using one of the available Smart Bidding strategies that Google offers. Which of the following is a Smart Bidding strategy?

Manual CPC Viewable CPM Enhanced impressions Target CPA The correct answer is: Target CPA

If you want to know the duration between a user’s first exposure and their subsequent conversion, what report do you need?

You need the navigation report. You need the seasonality report. You need the time lag report. You need the change history report. The correct answer is: You need the time lag report.