What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion?

In what way do view-through conversions get counted?

They get counted as conversions that are recorded when users view and interact with an ad, then never convert. They get counted as conversions that are recorded when new users view and interact with an ad, then later convert. They get counted as conversions that are recorded when repeat users view but don’t interact with […]

A potential customer is looking to buy a new car. What activity suggests they’re in the awareness stage?

Viewing an online advertisement for a car Calling to ask about a test-drive Recommending the car on social media Filling out an email subscription form The correct answer is: Viewing an online advertisement for a car

What should you do to set up the value of an online conversion action?

You should always set the value as $1, regardless of the value of the lead. You should assign the value as $20, if the average value of a lead is $20. You should always set the value as $0, regardless of the value of the lead. You should assign the value as $200, if the […]