By dividing the total conversion value by the total cost of all ad interactions By dividing the number in the conversions column by the total eligible interactions By dividing the total conversion value by the number in the conversions column By dividing the total cost by the number in the conversions column The correct answer […]
It uses country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically. It leverages an account’s historical data to credit the most impactful ad touchpoints across Search, YouTube, and Display. It credits on an arbitrary basis and may impact optimizations, particularly when leveraging automated bidding data. It prioritizes specific touchpoints […]