- Conversion lift can be used.
- Viewable CPM can be used.
- Smart Bidding can be used.
- Marketing mix model can be used.
The correct answer is:
- Marketing mix model can be used.
Related Post
A marketing manager is closely monitoring their data to see how effectively their ads are driving online sales and generating leads through sign-ups. When the marketing manager compares Google Ads data with their offline data, they see a difference in the number of sign-ups in Google Ads vs. their offline data source. Assuming everything is working as intended and the issue lies with when a conversion was counted, what’s likely causing this data discrepancy?
Google Ads reports conversions against the date/time of the click that led to the conversion. Depending on the other data source, it might use the date/time of the conversion itself. Google Ads reports conversions against a unique ID of the event that led to the click. Depending on the other data source, it might use […]
For what reason might an advertiser opt to use enhanced conversions for leads?
Because enhanced conversions for leads can improve the measurement of online conversions. Because enhanced conversions for leads can use third-party data to improve their offline lead measurement. Because enhanced conversions for leads can track sales that happen off a website from website leads. Because enhanced conversions for leads can track sales and events that happen […]
A marketer wants to know how often, on average, an interaction leads to a conversion. What metric should the marketer use to get that information?
The marketer should use conversion value-per-click. The marketer should use conversion rate. The marketer should use conversion value-per-cost. The marketer should use cost-per-conversion. The correct answer is: The marketer should use conversion rate.