You need the navigation report. You need the seasonality report. You need the time lag report. You need the change history report. The correct answer is: You need the time lag report.
One that’s done in-store only and doesn’t require the customer to have interacted with your ad. One in which a customer sees and interacts with the marketing manager’s ad, but then doesn’t complete a conversion on their site. One in which a customer sees but doesn’t interact with the marketing manager’s ad, and then later […]