- Conversion lift can be used.
- Viewable CPM can be used.
- Smart Bidding can be used.
- Marketing mix model can be used.
The correct answer is:
- Marketing mix model can be used.
Related Post
A marketer added a conversion tracking tag to a landing page on their company’s website. When analyzing purchasing data, they found duplicate conversions. How can the marketer remove duplicate conversions from their conversion count?
They can sort the data by time and remove duplicate times found on entries. They can toggle off the possible duplicates option at the top of the chart. They can modify the event tag to capture a unique order ID. They can disable the view-through conversion data column. The correct answer is: They can modify […]
To evaluate their campaigns, what should marketers do?
They should use lifetime value analysis to examine the impact to brand lift metrics. They should focus on the worst-performing ads and reduce the frequency of that ad, then reevaluate. They should check whether the result of a specific objective exceeded or fell short of its goal. They should check whether all the budget was […]
If you’re analyzing the conversion data of your Search Ads campaign in Google Ads in order to see how changes in the attribution model might impact conversion reporting, what report would you use to get that information?
You’d use the conversions report. You’d use the click analysis report. You’d use the attribution report. You’d use the campaigns report. The correct answer is: You’d use the attribution report.