HubSpot Social Media Marketing Certification II Answers

What is one of the potential benefits of using second-party data in advertising?

Sara TaylorComments Off on What is one of the potential benefits of using second-party data in advertising?
  • It can give a new perspective on customers.
  • It allows tracking user behavior across different websites.
  • It provides data without the need for customer involvement.
  • It helps target based on location.

The correct answer is:

  • It can give a new perspective on customers.

 

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HubSpot Social Media Marketing Certification II Answers

What is NOT considered a best practice while creating short-form videos?

Sara Taylor

Incorporating quizzes or interactive elements Using a mixture of visual aids and face-to-camera interaction Including viewer comments in the video Using a single, static shot for the entire video The correct answer is: Using a single, static shot for the entire video.  
HubSpot Social Media Marketing Certification II Answers

Which of these is NOT a good practice when repurposing long-form content into short-form videos?

Sara Taylor

Using the most engaging, relevant clips from the long video Keeping the short videos between 20 and 60 seconds Running them as a series or part of a video carousel Using copyrighted music The correct answer is: Using copyrighted music.  
HubSpot Social Media Marketing Certification II Answers

You are advising a team of video content creators who are targeting a Gen Z audience. One of the creators mentions incorporating a technique they heard about called the ‘millennial pause’ into their editing style. How do you respond?

Sara Taylor

Advise them that it’s a brief pause considered “uncool” by Gen Z, and hence might not be the best approach for their target audience. Explain that the “millennial pause” is a technique where creators purposefully create content that caters specifically to millennial interests, which might not resonate with a Gen Z audience. Note that although […]