HubSpot Social Media Marketing Certification II Answers

What is one of the potential benefits of using second-party data in advertising?

Sara TaylorComments Off on What is one of the potential benefits of using second-party data in advertising?
  • It can give a new perspective on customers.
  • It allows tracking user behavior across different websites.
  • It provides data without the need for customer involvement.
  • It helps target based on location.

The correct answer is:

  • It can give a new perspective on customers.

 

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HubSpot Social Media Marketing Certification II Answers

What is one of the changes happening in the field of digital advertising with respect to third-party cookies?

Sara Taylor

More browsers are supporting third-party cookies. Major browsers are phasing out or blocking third-party cookies by default. Third-party cookies are being used more frequently for essential website functionality. There is an increasing reliance on third-party cookies for digital advertising. The correct answer is: Major browsers are phasing out or blocking third-party cookies by default.  
HubSpot Social Media Marketing Certification II Answers

What purpose does a call-to-action serve in a short-form video?

Sara Taylor

It encourages viewers to interact in some way. It provides a break in the content. It signals the end of the video. It provides a summary of the video’s content. The correct answer is: It encourages viewers to interact in some way.  
HubSpot Social Media Marketing Certification II Answers

Which storytelling framework would be best suited to showcase the company’s history, mission, and vision?

Sara Taylor

The Brand Story Framework The Hero’s Journey Framework The Before-During-After Framework The Story Arc Framework The correct answer is: The Brand Story Framework.