Google Ads reviews saved text ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads?

Charlie is working to improve the Quality Score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

Including keywords in his ad text Cloning the ad multiple times Improving the speed of his website Decreasing the bid for the ad The correct answer is: Including keywords in his ad text.

What’s the primary benefit of using structured snippet extensions in your ads?

Gives users specific information about what you’re offering, before they visit your website. Lets you show your business address, phone number, and a map marker alongside your ad text. Allows potential customers to navigate to specific pages of your website directly from the ad. Lets you quickly display information about your promotions without having to […]

Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign’s optimization score?

It will gradually improve by the end of the week. It will improve the the end of the day. It will improve upon acceptance. It will improve by the end of the month. Download Google Ads Search Certification Exam Answers (PDF)