What can automated bidding help an advertiser improve?

Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?

Similar Audiences will find websites and apps that users on the Checkout Abandoners list have visited. Similar Audiences will find web content relevant to users on the Checkout Abandoners list, and recommend sites where Phillip can choose to place his new ads. Similar Audiences will automatically generate lists with keywords and URLs taken from the Checkout Abandoners […]

Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?

In-Market audiences Demographic targeting Custom Affinity audiences Similar Audiences Download Google Ads Display Certification Exam Answers (PDF)

Which statement accurately describes the reach of Affinity Audiences’ targeting?

It reaches TV-like audiences, based on their lifestyles, interests, and passions. It reaches people who have the intent to purchase, updated in real time. It reaches past visitors as they browse network websites and use network apps. It reaches people while they’re actively browsing, researching, or comparing products and are close to a conversion. Download Google Ads […]