What can automated bidding help an advertiser improve?

Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)

Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones. Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants. Employment targeting allows you to serve your ads only to those people who work in a specified field. Location targeting allows your ads to be served […]

Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?

Demographic targeting Affinity audiences In-Market audiences Custom Affinity audiences Download Google Ads Display Certification Exam Answers (PDF)

A company that produces sporting equipment for senior citizens would like to use Google Display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65. Which option can best help them reach these users?

Demographic Audiences In-Market Audiences Affinity Audiences Dynamic Remarketing Download Google Ads Display Certification Exam Answers (PDF)