What can automated bidding help an advertiser improve?

Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?

His ads are automatically generated from Google’s content providers, matching his website’s data feeds to the most relevant images and descriptions available. His ads can be manually built using his custom-sized headlines, descriptions, logos, and images His ad formats are lifted directly from his data feeds, allowing him full control over their size, placement, and screen orientation. […]

Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement. What are two other benefits that search ad extensions can contribute to performance? (Choose two.)

Dynamic video insertion More qualified leads Faster loading landing pages Better ad quality Attractive video assets Download Google Ads Display Certification Exam Answers (PDF)

Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?

Target impression share Maximize conversions Target return on ad spend (Target ROAS) Maximize clicks Download Google Ads Display Certification Exam Answers (PDF)