What are two of the data sources that are used to calculate optimization recommendations? (Choose two.) What’s the third component?

Charlie is working to improve the Quality Score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

Including keywords in his ad text Cloning the ad multiple times Improving the speed of his website Decreasing the bid for the ad The correct answer is: Including keywords in his ad text.

How can Performance Planner serve your business?

By finding areas of your total budget that could contribute to marketing By teaching your employees the fundamentals of personal budgeting By determining which of Google’s ads are most appropriate for your brand By optimizing your ad budget for maximum growth Download Google Ads Search Certification Exam Answers (PDF)

Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores. How can a Google Search campaign benefit Lisa’s business?

Her business will have a competitive presence with similar businesses during searches. Her business will have a higher ranking in organic search results. Ads for her business will appear across a variety of digital and traditional media. Potential customers will be automatically directed to her business website. Download Google Ads Search Certification Exam Answers (PDF)