- Interest-driven and influencer-driven
- Product-focused and service-focused
- Shared-interest and information
- Public and private
The correct answer is:
- Public and private.
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You’re in a meeting with your marketing team discussing the performance of your company’s social media community. A new team member suggests tracking the company’s profit margin as a key performance indicator (KPI) for the social media community. How do you respond?
Agree, detailing a plan to correlate profit margins directly with social media activities. Explain that while company profit margin is important, it’s not a direct KPI for a social media community. Instead, focus should be on indicators like number of members, engagement metrics, and referral traffic. Suggest that a one-track approach is best, proposing that […]
Which type of marketing is characterized by targeting ads based on current events that customers may be interested in?
Audience targeting Geotargeting Contextual advertising Real-time marketing The correct answer is: Real-time marketing.
How can live stream sales be made more engaging and interactive?
Offer live polls and Q&A sessions Showcase products in real-time Offer exclusive deals and discounts Cross-sell and upsell products The correct answer is: Offer live polls and Q&A sessions.