- Interest-driven and influencer-driven
- Product-focused and service-focused
- Shared-interest and information
- Public and private
The correct answer is:
- Public and private.
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What is a potential benefit of keeping social media management in-house?
It requires less financial commitment. It allows for more personalized communication with customers and prospects via social platforms. It doesn’t require any expertise in the field. All tasks can be delegated to internal teams. The correct answer is: It allows for more personalized communication with customers and prospects via social platforms.
What is one of the key performance indicators (KPIs) for measuring the success of an online community?
Number of community moderators Geographical location of most members Number of non-active members Number of members The correct answer is: Number of members.
What is one of the reasons brands are moving towards community-led growth?
Customers enjoy the exclusivity of a community The social media industry has become more complex To stay up-to-date with the latest technology To avoid dealing with customer service The correct answer is: The social media industry has become more complex.