What are the two current keywordless campaign types that marketers can use to drive incremental reach? Select 2 Correct Responses

John’s Plumbing prides itself on excellent customer service, especially during after-hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night. Which criteria should John’s Plumbing configure to meet this goal?

Networks Devices Ad extensions Ad scheduling Download Google Ads Search Certification Exam Answers (PDF)

What does Performance Planner automatically do?

Uses machine learning to target new demographics Sets your ad budget for maximum growth Forecasts how your current campaigns will perform in the future Recommends the perfect ad structure for your budget Download Google Ads Search Certification Exam Answers (PDF)

What two things are types of value-based Smart Bidding strategies?

Maximize conversion value Target impression share Manual CPC Maximize conversion value with target ROAS The correct answer is: Maximize conversion value Maximize conversion value with target ROAS