What are the two current keywordless campaign types that marketers can use to drive incremental reach? Select 2 Correct Responses

Your client is new to Google Ads and is trying to understand the basics of Google Search ads. Which components would you highlight for your client as the foundation of Google Search ads?

You’d highlight queries, the ad formats, and keywords. You’d highlight AI capabilities, bid strategies, and creatives. You’d highlight queries, marketing goals, and Search ads. You’d highlight targeting, ad formats, and bid strategies. The correct answer is: You’d highlight targeting, ad formats, and bid strategies.  

You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?

Google Ads guarantees phone calls to your business. Google Ads allows you to cap the number of ads you pay for, based on your business. Google Ads gives you control over your budget. Google Ads offers separate auctions for low budgets. Download Google Ads Search Certification Exam Answers (PDF)

What determines whether a Search ad shows in the results for a query, and in what position?

Asset impact, which includes sitelinks and image assets. Bids, which is how much marketers will pay for a click. Ad quality, which is based on ad and website relevance. Ad Rank, which is based on a variety of factors to show useful ads. The correct answer is: Ad Rank, which is based on a variety […]