What are the two current keywordless campaign types that marketers can use to drive incremental reach? Select 2 Correct Responses

Maria has been told that she should use the Performance Planner on a monthly basis.  Why should she do so?

To check for status issues To review new keyword opportunities To react to ever-changing external factors To analyze demographic performance Download Google Ads Search Certification Exam Answers (PDF)

What is a valid recommendation that the Performance Planner can provide?

Create alternative versions of best performing ad variations Apply specific bid adjustments to device and location targeting Add a themed group of negative keywords Set a specific target CPA (cost-per-acquisition) Download Google Ads Search Certification Exam Answers (PDF)

Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?

The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%. The higher expected click-through rate will lead to a higher Ad Rank. The ad will lead to a higher cost-per-click for the advertiser. The advertiser will receive more bids in the auction. Download Google Ads Search Certification Exam Answers (PDF)