What are the two current keywordless campaign types that marketers can use to drive incremental reach? Select 2 Correct Responses

How does Google AI help marketers maximize search ad performance amidst billions of searches on Google every day?

Google AI is so effective that marketers don’t even need to invest in high-quality image assets to maximize their impact. Google AI lets broad match and Smart Bidding connect ads to queries and make adjustments to bids in real time. Google AI lets Smart Bidding anticipate which queries will have the highest volume and it […]

Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.) Select All Correct Responses

Conversion rate Ad dimensions Bid amount Ad relevance Ad landing page experience The correct answer is: Ad relevance Ad landing page experience

Marketers can serve their business needs by utilizing a combination of broad match, Smart Bidding, and Responsive Search Ads.

By using exact match keywords as a means of helping AI-powered Search reach particular audiences By relying on manual bidding for queries that marketers believe will drive the most value By utilizing broad match, Smart Bidding, and Responsive Search Ads together By lowering paid-search budgets and reinvesting in high-quality image assets The correct answer is: […]