What are the two current keywordless campaign types that marketers can use to drive incremental reach? Select 2 Correct Responses

What is one way that Performance Planner helps businesses increase sales?

By providing a discount on all ads after purchasing a license By choosing ad types that your target demographic finds most appealing By relying on customer feedback for optimal ad placement By maximizing the number of conversions for a spend scenario The correct answer is: By maximizing the number of conversions for a spend scenario.

Once you have implemented broad match and Smart Bidding, what three campaign best practices should you follow?

Use of contextual signals Use cross-device reporting Paying attention to negative keyword targeting Monitoring of Quality Score Use of responsive search ads The correct answer is: Paying attention to negative keyword targeting Monitoring of Quality Score Use of responsive search ads

If you were telling someone about the ways in which automated bidding can improve their campaign management process efficiency, which three automated bidding benefits could you share with them to help them meet their goal? Select 3 Correct Responses

Automated bidding sets the appropriate bid for each and every auction. Automated bidding integrates a large variety of signals to evaluate user intent Automated bidding sets minimum and maximum bid values according to the daily budget Automated bidding sets time and marketing resources Automated bidding sets manual bids for specific times of the day The […]