What are the two current keywordless campaign types that marketers can use to drive incremental reach? Select 2 Correct Responses

What two benefits can you get from using broad match, responsive search ads, and Smart Bidding together? Select 2 Correct Responses

Automatically creating headlines in response to content on advertisers’ websites Removing the need for marketers to optimize Search campaigns Reaching the right user at the right price with relevant ads Time savings that allow you to reinvest in your most important marketing priorities The correct answer is: Reaching the right user at the right price […]

What is value-based bidding?

It’s a Smart Bidding strategy that relies on machine learning to deliver the highest target impression share possible, by bidding for conversions that drive business objectives. It’s a Smart Bidding strategy that relies on machine learning to deliver the highest conversion value possible by bidding for conversions that drive business objectives. It’s a Smart Bidding […]

What does layering an Affinity audience with a broad keyword targeting campaign help you do?

Reach people based on specific demographics such as marital and education status Reach people who have been identified as being in the mindset to buy Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s) Find new customers that share the behaviors and characteristics of your […]