- Attract, Convert, Close, and Delight
- Awareness, Consideration, Decision, and Delight
- Find, Engage, Convert, and Nurture
- Identify, Connect, Explore, and Advise
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You’ve Been Tasked With Helping To Research Your Organization’s Buyer Persona. Your Boss Asks You To Reach Out To A Few Good And Bad Customers. Is This The Right Approach?
Yes, you should try to interview all types of customers. That way you’ll have a better idea of the ideal buyer you’re trying to market and sell to. Yes, interview as many current customers as you possibly can. You should avoid reaching out to prospects since they haven’t used your product/service. No, you shouldn’t be […]
If Your Content Is Focused On The Different Solutions To Your Buyer Persona’s Problem, Where Would That Content Fit Into The Buyer’s Journey?
Awareness Consideration Decision All of the above Download HubSpot Inbound Certification Exam Answers (PDF)
What Is The Purpose Of The Delight Stage Of The Inbound Methodology?
To exceed expectations To provide an outstanding experience every time a prospect or customer interacts with your company To go the extra step to ensure a prospect or customer accomplishes what they set out to do All of the above Download HubSpot Inbound Certification Exam Answers (PDF)