A description of your ideal buyer that sounds like it’s talking about an individual person but is based on aggregated information about your target market. An individual prospect that your company has identified as a good fit for your offering who will likely be receptive to outreach from your teams. A list of demographic information […]
The flywheel replaces all funnels. A flywheel and a funnel represent the same basic premise. Individual funnels can be interconnected within a flywheel. Creating a flywheel is the first step in developing a robust funnel. Download HubSpot Inbound Certification Exam Answers (PDF)
Your company’s purpose is found by combining your buyer personas together into a single company persona. Your company’s purpose describes the culture your employees experience while buyer personas describe your company’s responsibility to customers. The people who buy from your company (personas) are the only ones who understand the mission your company is trying to […]