True or false? The buyer’s journey is only used by your marketing team.

Who Should Be Involved In Creating Your Buyer Personas?

Marketing should create your buyer personas because they have the most data about prospects. Services should create your personas because they have the most data about customers. Your executive leadership should create your buyer personas because they best understand the company vision. Anybody who interacts with your customers, directly or indirectly, should be invited to […]

Fill in the blank: During the attract stage of the inbound methodology, an inbound business focuses on __________________. (Choose all that apply.)

becoming a trusted advisor to a prospect attracting prospects and customers through relevant and helpful content immediately adding value to a prospect’s buyer’s journey exceeding a prospect’s expectations in the buying process so that they’ll want to tell their friends and family about your company Download HubSpot Inbound Certification Exam Answers (PDF)

What are the principles of inbound? (Choose all that apply.)

Personalize for impact. Energize for consistency. Synergize for gratuity. Empathize for perspective. Download HubSpot Inbound Certification Exam Answers (PDF)