True Or False? Content Is Only Used During The Attract And Delight Stages Of The Inbound Methodology.

How does your company’s purpose affect “back office” teams (accounting, legal, etc.)?

Your back office teams should define and maintain your company’s purpose and find ways to share it with the rest of the company. Back office teams should find ways to make sure accounting processes, legal forms, etc. are focused on the needs of your customers. Back office teams should be aware of your company’s purpose […]

To Help Increase Awareness For An Upcoming Product Launch, Your Manager Increases Paid Promotion Funds By 300%. Which Channels Could You Disperse These Funds To?

Twitter LinkedIn Google A and B All of the above Download HubSpot Inbound Certification Exam Answers (PDF)

You’ve Joined A Startup Company. Before Building Out Your Content Strategy, You’ll Need To Develop Your Company’s Primary Buyer Persona. What’s The Appropriate Order For Developing The Buyer Persona For Your Startup?

Research, identify trends, and create persona stories Create persona story, test and optimize, and make assumptions Make assumptions, identify trends, and ask company employees for input A buyer persona shouldn’t be developed at this time. Download HubSpot Inbound Certification Exam Answers (PDF)