Fill in the blank: The _______ technique is an effective way to address resistance.

You open a connect call with a target account like so, “Hi Ms. Prospect, this is John from Inbound Implementation. I saw a Huffington Post article naming your company as one of the top in your industry. Your strategy and growth are impressive. I work with companies like yours that are already doing well online, but are still struggling with converting traffic into more leads and sales. Does that sound familiar? Are you focused on lead generation?” What should you do to improve it for next time?

After you introduce yourself, ask for permission before moving forward. Be more explicit in the solutions you can provide. Find someone at the prospect’s company you know personally and reference their name. Don’t make any changes, this sound bite follows all of the best practices. Download HubSpot Solutions Partner Certification Exam Answers (PDF)

Which of the following is NOT an objective of the exploratory call?

The prospect should receive tips for improving their online marketing strategy The prospect should review their marketing goals and challenges The Solutions Partner should qualify and excite the prospect The Solutions Partner should translate the prospect’s goals to inbound targets Download HubSpot Solutions Partner Certification Exam Answers (PDF)

True or false? You’re talking with another HubSpot Solutions Partner and you start talking about your ideal buyer profiles. Since you are both HubSpot Solutions Partners, you should have the same ideal buyer profile.

True False Download HubSpot Solutions Partner Certification Exam Answers (PDF)