True or false: Statistical significance is an optional part of A/B testing.

Roughly how long should your buyer persona interviews take?

10 minutes 1 hour 20 minutes 20 minutes a week for a month Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

From an inbound perspective, why is it important to know your audience and who you’re trying to reach online?

Understanding your ideal customers and key demographic information (such as income) can help you set realistic goals in terms of how much money you can make off of each customer. Understanding the type of content that your ideal customers want to engage will help you create content that delights them across all of your marketing […]

What is A/B testing?

A statistical model that helps you define the credit assigned to each interaction a visitor takes along their buyer’s journey at your organization. A type of marketing experiment where you split your audience to test a number of variations of a campaign to determine which performs better. A measure of the likelihood that the difference […]