True or false: Statistical significance is an optional part of A/B testing.

You are a marketer for a retirement community. Grouping users that explore several landing pages about different types of homes in your community as “people seeking to retire” is an example of what?

Creating a buyer persona Journey mapping Implicit segmentation Explicit segmentation Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Cobbling together software parts that do not all use the same database increases the risk of what?

Marketing automation AI Clean data Dirty data Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Fill in the blank; In the concept, “fire bullets, then cannonballs,” bullets represent ————, while cannonball represent ————.

unproven ideas; proven hits. proven hits; unproven ideas. small, proven ideas; huge, well-resourced hits. huge, well-resourced ideas; small, proven ideas. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)