True or false: Statistical significance is an optional part of A/B testing.

True or false? It’s appropriate to offer monetary incentives for buyer persona interviews.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

What should you consider when identifying a marketing channel to test? Select all that apply.

Target audience Your goals KPIs (key performance indicators) Available resources to create promotional assets Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

If you’re trying to improve customer lifetime value, which phase should you focus on in your marketing flywheel?

Attract Engage Delight Consideration Download HubSpot Inbound Marketing Certification Exam Answers (PDF)