True or false: Statistical significance is an optional part of A/B testing.

How can you ensure your video content initiates actions? Select all that apply.

Experiment with different types of CTAs, like visual and verbal. Design your CTA to stand out. Include a CTA to your website if the content is hosted on YouTube. Repeat your CTA at least five times throughout your video. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

A grouping of technologies that marketers leverage to conduct and improve their marketing activities” is the definition of what term?

Marketing automation Data hygiene Tech stack Segmentation Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

You are a marketer for a daycare, and a parent fills out a form to enroll their 3-year-old into the program. You add this person into a group labeled “parents of toddlers.” What is this an example of?

Creating a buyer persona Journey mapping Implicit segmentation Explicit segmentation Download HubSpot Inbound Marketing Certification Exam Answers (PDF)