Shopping campaigns are organized by ad groups instead of products groups. Shopping ads are manually generated. Shopping campaigns are organized by product groups. Shopping campaigns rely on product information instead of keywords. Download Google Shopping Ads Certification Exam Answers (PDF)
A remarketing list will help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign. A remarketing list will help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products. A remarketing list will help […]