Which secondary bid strategy should they select?

Situation: Ruthie’s Office Furniture sells office furniture to offices that need furniture. Ruthie believes passionately that all contracts should be signed by hand, so she requires her clients to send them to her using a fax machine. This is an example of:

Adding force Removing friction Adding good friction Adding bad friction Download HubSpot Revenue Operations Certification Exam Answers (PDF)

Which of these ad formats can be found in a Smart Shopping campaign but not a Standard Shopping campaign?

Product Shopping Ads Local Inventory Ads Responsive Display Ads Gmail Ads Download Google Shopping Ads Certification Exam Answers (PDF)  

Two of these bidding strategies can be used in a Standard Shopping campaign. Which are they? Choose two.

Viewable cost per impression (CPM) Enhanced cost-per-click (eCPC) Target return on ad spend (tROAS) Maximize conversion value Download Google Shopping Ads Certification Exam Answers (PDF)