- A / B testing
- Google Ads are updated automatically
- Click-through rate averages require planning
- Auctions fluctuate all the time
Download Google Ads Search Certification Exam Answers (PDF)
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What’s the variable that determines whether or not a Search ad shows in the results for a query, and what position it appears in?
Ad Rank determines this. It’s based on a variety of factors to show useful ads. Ad quality determines this. It’s based on ad and website relevance. Bids determines this. It’s based on how much marketers will pay for a click. Asset impact determines this. It’s based on sitelinks and image assets. The correct answer is: […]
Mario owns a store that sells skateboard equipment. Mario understands that people are most likely to notice his headline text in a text ad. What should Mario include in his headline?
A phone number where customers can contact him Messaging that includes “Click Here!” The physical address of his store At least one of his keywords Download Google Ads Search Certification Exam Answers (PDF)
You’re walking a new client through the basics of Google Search ads. Which one of the following groupings would you highlight to them as the three basic components of a Google Search ad?
Queries, marketing goals, and Search ads AI, bid strategies, and creatives Queries, ad formats, and keywords Targeting, ad formats, and bid strategies The correct answer is: Queries, ad formats, and keywords.