What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

What does value-based bidding do?

It’s a Smart Bidding strategy that utilizes machine learning to drive the highest conversion value possible by bidding for conversions that drive business objectives. It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest target impression share possible. It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest possible […]

Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers? Select 2 Correct Responses

Budget Web browser Device type Budget type Location The correct answer is: Device type Location

The advertising director for a guitar manufacturer has been tasked with optimizing their company’s Google Search campaign. How can they use the optimization score to benefit their campaign?

To compare the efficacy of their ad text creative with that of other ads, identifying opportunities for enhancements. To find how close their campaign is from being optimized for performance to its full potential. To judge the popularity of their website compared to others, helping them better understand their market share. To understand the network […]