- A / B testing
- Google Ads are updated automatically
- Click-through rate averages require planning
- Auctions fluctuate all the time
Download Google Ads Search Certification Exam Answers (PDF)
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Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?
He hasn’t supplied a link for the ad. He has too much information listed in his ad extensions. Users may be misspelling his keywords. His bid for the ad is too low. Download Google Ads Search Certification Exam Answers (PDF)
Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?
Enhanced cost-per-click (eCPC) Target impression share Maximize clicks Target return on ad spend (tROAS) The correct answer is: Maximize clicks.
With billions of searches on Google every day, how does Google AI help marketers maximize search ad performance?
With Google AI, Smart Bidding predicts queries with the highest volume to set bids automatically. With Google AI, Ad Rank prioritizes expected clickthrough rate over ad relevance, or vice versa. With Google AI, broad match and Smart Bidding match ads to queries and adjust bids in real time. With Google AI, marketers no longer need […]