What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?

By giving advertisers control over the number of specific actions their spend will return By giving advertisers control over which competitors they place ads in auctions against By giving advertisers control over the next highest bid allowed in auctions they enter By giving advertisers control over the maximum they spend per month. Download Google Ads […]

After implementing Smart Bidding and broad match, what are three campaign best practices you should follow? Select 3 Correct Responses

Use responsive search ads Use contextual signals Use cross-device reporting Monitor Quality Score. Be mindful of negative keyword targeting. The correct answer is: Use responsive search ads Monitor Quality Score. Be mindful of negative keyword targeting.

Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score?

It’s an estimate of the quality of your ads, keywords, and landing pages. It’s feedback left by users who’ve clicked on your ad and browsed your website. It’s a metric that scores the quality of traffic that clicks on your ads It’s a final score that’s based on every element of the structure of your […]