What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

In what two ways can optimization score drive marketers’ success? Select 2 Correct Responses

By documenting campaign budget for marketing teams By speeding up implementation for enhancements to campaigns By using Google AI to plan campaigns without the need for input By determining which campaigns to prioritize for improvements The correct answer is: By speeding up implementation for enhancements to campaigns By determining which campaigns to prioritize for improvements

Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

Location targeting is not decided by machine learning. Machine learning will choose an ad schedule for campaigns without her input. Machine learning will choose the keywords used to serve her ads to users. Machine learning helps her set the appropriate bid for each and every auction. Download Google Ads Search Certification Exam Answers (PDF)

Charlie is working to improve the Quality Score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

Including keywords in his ad text Cloning the ad multiple times Improving the speed of his website Decreasing the bid for the ad The correct answer is: Including keywords in his ad text.