What is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign?

Charlie is working to improve the Quality Score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

Including keywords in his ad text Cloning the ad multiple times Improving the speed of his website Decreasing the bid for the ad The correct answer is: Including keywords in his ad text.

A speciality candle retailer is about to make its launch in cities nationwide. They are using phrase match in their Search ads campaign with the keywords “scented,” “candle,” and “delivery.” How will phrase match help the company’s Search Ads campaign?

Their ad is going to appear if the search terms contain all three of the exact keywords. Their ad is going to appear if the search terms are related to the keyword. Their ad is going to appear if the search terms have the same meaning as the keyword. Their ad is going to appear […]

Your client is new to Google Ads and is trying to understand the basics of Google Search ads. Which components would you highlight for your client as the foundation of Google Search ads?

You’d highlight queries, the ad formats, and keywords. You’d highlight AI capabilities, bid strategies, and creatives. You’d highlight queries, marketing goals, and Search ads. You’d highlight targeting, ad formats, and bid strategies. The correct answer is: You’d highlight targeting, ad formats, and bid strategies.