Use of contextual signals Use cross-device reporting Paying attention to negative keyword targeting Monitoring of Quality Score Use of responsive search ads The correct answer is: Paying attention to negative keyword targeting Monitoring of Quality Score Use of responsive search ads
Growth, reach, and traffic Influence, awareness, and promotion Sales, consideration, and integrity Relevance, control, and results The correct answer is: Relevance, control, and results.
Modifying the ad’s landing page to load faster. Changing the call-to-action message of the ad. Increasing the trustworthiness of the website. Reducing the bid rate on the ad. The correct answer is: Changing the call-to-action message of the ad.