What is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign?

A marketing manager has been familiarizing themselves with the different ad components of a Search ad. Which of these would they select as an accurate description of a Display URL?

The Display URL provides details about an advertiser’s product or service. The Display URL gives users an idea of where they’ll go if they click the ad. The Display URL takes users to a specific page of a website. The Display URL is a headline in the ad that users most often notice first. The […]

Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?

By presenting users with catalog options for a product. By dynamically using negative keywords, based on a user’s website content. By attracting users with creative assets. By providing users with relevant information up-front. Download Google Ads Search Certification Exam Answers (PDF)

Three factors affect a Search ad’s ad quality at auction time. What are they? Select 3 Correct Responses

Bidding strategy affects ad quality at auction time. Expected clickthrough rate affects ad quality at auction time. Ad Rank affects ad quality at auction time. Ad relevance affects ad quality at auction time. Ad landing page experience affects ad quality at auction time. The correct answer is: Expected clickthrough rate affects ad quality at auction […]