Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?

Why Do Search Ad Extensions Matter?

The cost-per-click on ad extensions is lower than on a search ad headline They guarantee higher engagement for advertisers They increase ad quality and drive lower conversion costs They increase engagement and influence ad quality Download Google Ads Display Certification Exam Answers (PDF)

Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?

By allowing Bill to increase per-transaction sales by adjusting the prices of his products, based on customer interest. By allowing Bill to show his ads to the exact audience he selected, based on his automated marketing objective. By allowing Bill to improve the customer experience by finding only those who are interested in his products. By allowing […]

Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?

Similar Audiences Remarketing In-Market audiences Custom Affinity audiences Download Google Ads Display Certification Exam Answers (PDF)