Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?

You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?

Topics Placements Keywords Remarketing lists Download Google Ads Display Certification Exam Answers (PDF)

Smart Display campaigns use full automation to optimize and automate nearly all aspects of your Display campaigns. All you have to do is provide a few inputs. What can a user input in a Smart Display campaign?

All channels they wish to target A maximum conversion number Keyword bids and modifiers The images they wish to use Download Google Ads Display Certification Exam Answers (PDF)

Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?

To reengage users who previously showed interest in his scooters. To dynamically generate ads, based on an audience’s interest in scooters. To engage with audiences who previously bought his scooters. To reach a broad audience for his scooters. Download Google Ads Display Certification Exam Answers (PDF)