- Image ads
- Uploaded ads
- Responsive display ads
- AMPHTML ads
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Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?
She prefers minimal input and relies on automated solutions. She’s interested in in-depth reporting without managing the campaigns. She wants full control over all aspects of her Display campaigns. She wants to deliver both Search and Display Ads from the same campaign. Download Google Ads Display Certification Exam Answers (PDF)
Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.)
Text ads Responsive Display ads Call-only ads In-stream video ads Uploaded ads (Image & AMPHTML) Download Google Ads Display Certification Exam Answers (PDF)
Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
Influence consideration Drive action Build awareness Increase leads Download Google Ads Display Certification Exam Answers (PDF)