- Your site’s layout.
- The elements in your site’s footer.
- Your site’s navigation.
- Your site’s style.
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You begin to optimize your website content for search engines and visitors alike. Which stage of the buyer’s journey should this content be for?
The Awareness Stage The Consideration Stage The Decision Stage All stages because all types of buyers visit your website. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
How many common user questions should each page attempt to answer at one time?
None – your site pages should direct users to landing pages with the answers. One – keep each page clear and focused. As many answers as you can fit onto the page. Five – make sure to answer who, what, when, where and why questions on each page. Download Hubspot Contextual Marketing Certification Exam Answers […]
Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy?
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