True or false? It’s a best practice to gate and deliver the majority of your content over live chat.

Who Should Be Involved In Creating Your Buyer Personas?

Marketing should create your buyer personas because they have the most data about prospects. Services should create your personas because they have the most data about customers. Your executive leadership should create your buyer personas because they best understand the company vision. Anybody who interacts with your customers, directly or indirectly, should be invited to […]

Fill In The Blank: _______________ Is A Friendly, Harmonious Relationship; A Relationship Characterized By Agreement, Mutual Understanding, Or Empathy That Makes Communication Possible Or Easy.

Friendship Professionalism Communication Rapport Download HubSpot Inbound Certification Exam Answers (PDF)

What Does A Knowledge Strategy Allow You To Do?

Identify questions that might be asked Identify topics you need to have information on Identify topics you may have information on, and what types of questions may be asked Identify content for your blog and marketing pages that would be used to generate leads Download HubSpot Inbound Certification Exam Answers (PDF)