True or false? In omnichannel marketing, it’s best to post the exact same content across all social media platforms.

How much does the average organization spend on social media marketing per month (in US dollars)?

$200 – $350 $500 – $1,000 $6,000 – $10,500 $10,000 – $15,000 The correct answer is: $6,000 – $10,500  

You’re collaborating with a video editing team on a social media campaign targeting a diverse, international audience. A team member suggests that text overlays or captions aren’t needed since the video’s audio is clear. How do you respond?

Recommend the inclusion of background music instead of text overlays or captions, as it can set the mood and keep viewers engaged regardless of the clarity of the audio. Suggest they focus on enhancing the video’s visual elements, instead, arguing that if the visuals are compelling, viewers won’t need text overlays or captions. Agree with […]

What is the purpose of using the underdog archetype in a social media storytelling campaign?

To showcase the transformative power of a product or service To establish the company as an expert in its field To highlight the company’s financial success To provide an overview of the company’s history The correct answer is: To showcase the transformative power of a product or service.