When creating videos for social media, how should you hold your phone when recording?

What is the projected value of global sales USD via social media platforms by 2026?

$500 billion $1 trillion $2 trillion $3 trillion The correct answer is: $3 trillion.  

You’re in a meeting with your marketing team discussing the performance of your company’s social media community. A new team member suggests tracking the company’s profit margin as a key performance indicator (KPI) for the social media community. How do you respond?

Agree, detailing a plan to correlate profit margins directly with social media activities. Explain that while company profit margin is important, it’s not a direct KPI for a social media community. Instead, focus should be on indicators like number of members, engagement metrics, and referral traffic. Suggest that a one-track approach is best, proposing that […]

True or false? An engaging story that connects with your audience is more important than having high-quality lighting and expensive equipment.

True False The correct answer is: True