If you’re a marketer setting up the value of an online conversion action, what would you do?

• Regardless of the value of the lead, you’d always set it as $0.
• If the average value of a lead is $20, you’d assign the value as $200.
• Regardless of the value of the lead, you’d always set it as $1.
• If the average value of a lead is $20, you’d assign the value as $20.

The correct answer is:

• If the average value of a lead is $20, you’d assign the value as $20.