Google Ads Measurement Answers

If you’re a marketer setting up the value of an online conversion action, what would you do?

Sara TaylorComments Off on If you’re a marketer setting up the value of an online conversion action, what would you do?
  • Regardless of the value of the lead, you’d always set it as $0.
  • If the average value of a lead is $20, you’d assign the value as $200.
  • Regardless of the value of the lead, you’d always set it as $1.
  • If the average value of a lead is $20, you’d assign the value as $20.

The correct answer is:

  • If the average value of a lead is $20, you’d assign the value as $20.

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