Google Ads Measurement Answers

If you wanted to help an online store owner complete the implementation of conversion tracking tags into their website, how could Tag Assistant help you get that job done?

Sara TaylorComments Off on If you wanted to help an online store owner complete the implementation of conversion tracking tags into their website, how could Tag Assistant help you get that job done?
  • Tag Assistant could automatically create tag code snippets.
  • Tag Assistant could troubleshoot unverified conversion actions.
  • Tag Assistant could tell you which Google Analytics reports are incorrect
  • Tag Assistant could create the Google Click Identifier tag (GCLID).

The correct answer is:

  • Tag Assistant could troubleshoot unverified conversion actions.

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When ad campaigns are optimized by Google’s AI, what does that mean?

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It means they use AI and machine learning technology to predict what will achieve the best conversion outcomes to optimize bidding, creative, etc. It means they use basic tasks, then software, to automate those tasks, and the process has all the necessary data. It means they use rules-based attribution and software to achieve desired AI-friendly […]
Google Ads Measurement Answers

While searching for a place to eat, a tourist visiting Italy finds your restaurant, which is called Ristorante Abigaille in Florence, by performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer clicks on your ads and makes a reservation. Using the data-driven attribution model, what keyword would receive credit for the conversion?

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Because the first keyword was attributed with the conversion, it would receive 100% of the credit for the conversion. Because the conversion was attributed to each keyword equally, each keyword would share equal credit (i.e., 25% each) for the conversion. Because the last keyword was attributed with the conversion, it would receive 100% of the […]
Google Ads Measurement Answers

Advertisers can benefit from the power of Google’s AI in what way?

Sara Taylor

Google’s AI replaces the need for analytics solutions. Google’s AI can minimize marketing insights. Google’s AI reduces the volume of search conversions. Google’s AI can optimize performance in real time. The correct answer is: Google’s AI can optimize performance in real time.