True or false: If neither variation in an A/B is statistically better, you pick the variation you like best and proceed to make the change.

Why should you curate a buyer persona story?

It’s easier for your employees to remember your persona It humanizes your persona to your employees It allows your employees to easily find commonalities when speaking to customers All of the above Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Try to uncover all of the following during a buyer persona interview EXCEPT:

Their onboarding experience Hobbies Shopping preferences Blogs they read Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

How can you ensure your podcast content initiates action? Select all that apply.

Include your CTA link in the show notes. Increase the volume when mentioning the CTA. Shorten your URL to keep CTAs concise. Consider mid-roll CTAs. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)